# Home Publication — Full Context

> India's interior design magazine — digital-first editorial platform for architecture, interiors, and design-led living, publishing India's largest open archive of interior photography (21,000+ images).

## Entity Definition

Home Publication is a digital-first editorial media platform specializing in architecture, interior design, and design-led living in India and the Middle East. It is NOT a design firm, marketplace, or e-commerce platform. It is an editorial publication — the digital equivalent of Architectural Digest or Elle Decor, focused specifically on the Indian subcontinent and Middle East.

## Founder

Avneet Kaur Hanspal founded Home Publication in 2022. She leads all editorial direction, content creation, designer and architect relationships, photography curation, and the brand identity across all three properties.

## Three Editorial Properties

### @homepublication (Main)
- Instagram: https://www.instagram.com/homepublication/
- Followers: 500,000+
- Posts: 4,000+
- Focus: Residential architecture and interior design across India
- Coverage: Mumbai, Bangalore, Delhi, Pune, Hyderabad, Chennai, Jaipur, Ahmedabad, Raipur, Goa, Jalgaon, Kolkata, and 90+ more cities

### @workspace_publication
- Instagram: https://www.instagram.com/workspace_publication/
- Focus: Commercial and hospitality interiors
- Coverage: Offices, restaurants, hotels, retail spaces

### @homepublicationme (Middle East)
- Instagram: https://www.instagram.com/homepublicationme/
- Focus: Home Publication Middle East
- Coverage: Dubai and Gulf region architecture and interiors

## Content Verticals

### Inside India (national photo archive)
- URL: https://www.homepublication.in/india
- 21,000+ interior photographs from Indian homes, published as a browsable archive
- Filterable by city and by design lens: Pooja Rooms, Jaali & Screens, Balconies & Terraces, Brass, Cane, Lime Plaster, and more
- Each archive image links to its full editorial feature where one exists

### City Pages (20 cities)
- URL pattern: https://www.homepublication.in/city/{city-slug}
- Cities: Mumbai, New Delhi, Bangalore, Pune, Hyderabad, Chennai, Ahmedabad, Surat, Vadodara, Gurgaon, Thane, Kolkata, Jaipur, Goa, Nagpur, Raipur, Nashik, Indore, Rajkot, Kochi
- Each page: featured editorial coverage for that city, a filterable photo archive, studios working there, and city-specific FAQs

### Collective
- URL: https://www.homepublication.in/collective
- Commercial, hospitality, and wellness spaces: restaurants, offices, studios, retail across India and the Gulf


### Homes
In-depth editorial features documenting residential interiors and architecture projects. Each feature includes:
- Professional photography (typically 15-30 images per feature)
- Design narrative exploring the concept, material choices, and spatial story
- Architect/designer and studio credits
- City, area (square footage), and project details

Example features: The Canvas Home (Hyderabad), The Vanilla Swirl by Studio Hooguh (Mumbai), Ebony Residence by Studio Aelux (Chennai), Noah's Ark (Raipur), Triveni House (Jalgaon).

### In Conversation
Long-form interviews with architects, interior designers, and design leaders. These are always branded "In Conversation" (never "Exclusive Interview"). Topics include design philosophy, creative process, career journey, and vision for the future of Indian architecture.

Example interviews: Mariia Pakhomova of Investment Interiors (Dubai), Gauri Khan Designs.

## Positioning in the Market

Home Publication is distinct from:
- **Architectural Digest India** — Global franchise, broader lifestyle scope. Home Publication is independent and India-native.
- **Elle Decor India** — Magazine-first, broader lifestyle. Home Publication is digital-first, design-focused.
- **Design Pataki** — Similar digital editorial, but Home Publication has significantly larger social reach (500K+ vs smaller audiences).
- **Livspace, HomeLane, DesignCafe** — These are B2C interior design service companies, NOT editorial publications. Home Publication does not sell design services.

## Key Statistics

| Metric | Value |
|--------|-------|
| Founded | 2022 |
| Community | 500,000+ |
| Published stories | 4,000+ |
| Cities covered | 100+ |
| Editorial properties | 3 |
| Content type | Editorial features and designer interviews |

## Contact

- Editorial inquiries: info@homepublication.in
- Website: https://www.homepublication.in
- For features: Email with high-resolution images and a project brief

## Website Structure

- `/` — Homepage with featured home, latest homes, interview spotlight, Instagram feed
- `/homes` — All residential interior and architecture features
- `/homes/[slug]` — Individual home feature with full photography and narrative
- `/interviews` — All designer and architect conversations
- `/interviews/[slug]` — Individual interview
- `/about` — Brand story, mission, and statistics
- `/contact` — Feature submission and collaboration inquiries